Acquisition in e-commerce or marketing refers to the process of gaining new customers or users for a product, service, or brand. It involves attracting individuals or businesses who are not currently engaged with the company and convincing them to make a purchase or take a desired action. Acquisition strategies can include various marketing tactics such as advertising, promotions, discounts, partnerships, and more, with the ultimate goal of increasing the customer base and revenue. Acquisition is an important metric in e-commerce and marketing as it directly impacts the growth and success of a business.
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