Email marketing offers a high ROI compared to most marketing efforts. It’s your chance to reengage with customers at different points: right after they make a purchase, after they abandon their cart, when they haven’t been active in a while, etc. Plus, when combined with SMSs, push notifications on the website, and other forms of communication, you can delivery omnichannel experiences that will incentivize customers to return to your store and take advantage of your offerings.

While Shopify offers its Shopify Email tool by default, it might not be enough to create powerful automations and personalize lots of email and SMS sequences. In this list, we’ve collected the best email marketing apps for Shopify that include beautifully designed templates and premade workflows, as well as additional features: customer segmentation, A/B testing, automated translations, and more.