AI-Driven Cross-sells
The Underfloor Heating Store
Discover how The Underfloor Heating Store leverages Candy Rack’s smart upselling features to strategically pair products, encourage bulk purchases, and dynamically offer AI-powered recommendations, resulting in enhanced customer experience and increased sales efficiency.
Cross-selling strategy
Complementary product suggestions
The Underfloor Heating Store uses a combination of strategic product pairings and bulk buyer prompts to increase average order value (AOV).
Best-selling products are paired with complementary accessories such as smart hubs, tile adhesives, and hot water system sanitisers, which enhance system performance and streamline installations.
Customers purchasing in bulk are encouraged to add extra items like insulation boards and adhesive, with messaging framed to prevent project delays: "Add an extra to stay on the safe side and avoid delays!"
Upsell overview
Used offer types
- Checkout upsells
- AI-powered offers
- Product page pop-up
- Cart page pop-up
CLIENT'S FEEDBACK
Candy Rack has been a fantastic addition to our store, making upselling and cross-selling effortless.
The app is easy to use, works smoothly every time, and gives us the flexibility to customise it to match our brand.
We’ve seen a real difference in how customers engage with add-ons, helping them get everything they need in one go. If you’re looking for a simple yet effective upsell solution, I’d definitely recommend Candy Rack.
Michael Tucker
E-commerce Manager
About the client
The Underfloor Heating Store, part of the Highbourne Group – which includes City Plumbing, The Bathroom Showroom, and Plumbworld – is the UK’s leading underfloor heating company, supplying high-quality solutions to homeowners, tradespeople, and businesses alike.
With a commitment to innovation, reliability and customer satisfaction, we offer a comprehensive range of electric and water-based underfloor heating systems, along with smart controls and accessories designed to enhance energy efficiency and comfort.
The Underfloor Heating Store