The first thing you need to know about the Translation Lab app is that it’s working natively with Shopify's multi-language feature. This way, adding a new language will not add new code to your theme, and there is no way that the external backend will crash or slow down.
The translations are done using AI, or you can do them manually. The Translation Lab Shopify app has an HTML pre-processing feature, so you can work only with the actual text on your pages. There are ways to translate each product option in bulk. The app also lets you export and import translation data in CSV format.
Translation Lab can convert into 160+ currencies and display product prices in the native currency of the visitor. Plus, its SEO feature will create unique URLs for each translated page in the store, with meta tags and hreflang tags generated automatically.
You can choose from four pricing plans. You can start with a free-to-install plan that gives you unlimited manual translations and 2,000 free AI-translated words.
The pro plan costs $9.99 per month, opening access to 25,000 AI-translated words, bulk translation, and the possibility to import/export your data. The business plan, $19.99 monthly, offers you 60,000 AI-translated words, each additional AI-translated word for 0.033 cents, and the HTML pre-processing feature. The premium plan worth $29.99 per month grants you 100,000 AI-translated words, with the possibility to pay 0.029 cents per every additional word. On top of that, the dedicated development support will guide you through theme customizations if needed.