Google Shopping campaigns are an effective way to expand your audience. These ads can be displayed on the Shopping tab on Google search, in regular search and in image search on Google, and on partner sites. 

But it can be tricky to set your Shopping campaigns. They require you to have a Google Merchant account and submit your product data to the Merchant Center. Product data doesn’t mean keywords that you’re using in search engine optimization or paid ads—it’s the attributes related to the type of product, its price, availability, etc. 

Not to deal with every single attribute manually, you can use a Shopify app that will automate this process. Google Shopping apps will also help you identify the problems with your Shopping campaigns and Google Ads, as well as suggest ways to fix those problems. 

We’ve selected the best Shopify apps for managing Google Shopping campaigns. Some of them also support other promotion channels like Bing and social media.