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Tomas Janu

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April 10, 2025

Shopify is introducing a new plan called Grow

Shopify has renamed its mid-tier “Shopify” plan to Grow, making it easier for merchants to understand the plan structure. In this post, we break down what the Grow plan includes, how it compares to other Shopify plans, and what it costs.

Shopify is introducing a new plan called Grow
Shopify is introducing a new plan called Grow

Shopify has just introduced a new plan called Grow. It’s not a fifth plan, but rather a renaming of the existing “Shopify” plan.

This change makes perfect sense, as explaining to merchants that one of the plans was simply called “Shopify” was always confusing. Internally, we often referred to it as “Standard” to better differentiate it.

Shopify pricing including the new Grow plan.
Shopify pricing including the new Grow plan.


The features and positioning remain exactly the same. Just to recap:

  • Shopify Basic ($39/month) is the entry-level plan for online stores and gives you everything you need to get started. The biggest differentiators compared to the Grow plan are the lack of extra staff accounts and higher transaction fees.
  • Shopify Grow ($105/month) includes up to 5 extra staff accounts and lower transaction fees.
  • Shopify Advanced ($399/month) offers up to 15 extra staff accounts, increased checkout capacity and API limits, enhanced chat support, and of course, even better fees.
  • Shopify Plus ($2,300/month) is the ultimate plan, with unlimited staff accounts, phone support, and the best transaction fees available.

If you’re thinking about starting your online business, now is a perfect time as Shopify still offers their $1/month for 3 months promotion.

Tomas Janu

Tom loves writing about upselling, conversion optimization, and e-commerce trends. He is one of our co-founders, and you can sometimes talk to him if you contact our support team. Make sure to follow him on LinkedIn for more Shopify-related tips and news.

Please note that we are an official Shopify partner and may earn referral commissions.

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