A 404 error is a standard response code in HTTP indicating that the client was able to communicate with the server, but the server could not find what was requested. In e-commerce or marketing, a 404 error typically occurs when a user tries to access a webpage that no longer exists or has been moved. This can be problematic for online businesses as it can result in a poor user experience, loss of potential customers, and negative impacts on search engine rankings. It is important for companies to regularly monitor their website for 404 errors and address them promptly to ensure a smooth and seamless user experience.
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