I'm sorry, but "Kickly" does not appear to be a recognized term in e-commerce or marketing. It is possible that it is a misspelling or a niche term specific to a certain industry. If you can provide more context or information about where you encountered this term, I may be able to provide a more accurate explanation.
All our stores are beautifully designed (#eyecandy). More importantly, though, they’re optimized to sell. Customer love, guaranteed. Just don't tell the competition.