The key to the hearts of customers is personalized communication, which can be achieved thanks to customer segmentation. Shopify includes some basic segmentation capabilities, but you might want to have more customer groups created automatically.

We’ve compiled this list of the best Shopify apps for customer segmentation that will do most of the work for you. They will use your order data to create customer groups and even give you marketing recommendations on how to build effective campaigns for retaining each of the groups.