In e-commerce or marketing, "alternatives" refer to similar products or services that are available as options for consumers to choose from. These alternatives may vary in terms of brand, price, features, quality, or other factors, providing customers with multiple choices when making a purchase decision. Marketers often present alternatives to customers to cater to different preferences and needs, as well as to potentially increase sales by offering a wider selection of products or services. Customers may also use the availability of alternatives to compare and evaluate different options before making a purchase.
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