A "Bold Upsell" is a marketing technique used in e-commerce where a seller suggests a higher-priced or more premium version of a product to a customer during the purchasing process. This is typically done by showcasing the benefits of the upgraded version, such as additional features, improved quality, or better performance, in order to encourage the customer to make a larger purchase. The goal of a bold upsell is to increase the overall value of the customer's transaction and potentially boost the seller's revenue.
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