Conversational marketing refers to the practice of using real-time messaging and personalized communication to engage with customers and potential customers in a more interactive and conversational way. This approach aims to create more meaningful and personalized interactions with customers, building stronger relationships and driving better engagement and conversion rates. Conversational marketing often involves using chatbots, messaging apps, and other digital communication tools to provide immediate responses to customer inquiries, deliver personalized recommendations, and guide customers through the buying process in a more conversational and personalized manner.
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