Conversion rate in e-commerce or marketing refers to the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is a key metric used to measure the effectiveness of a website or marketing campaign in driving desired outcomes. A high conversion rate indicates that a high percentage of visitors are taking the desired action, while a low conversion rate indicates that there may be barriers preventing visitors from completing the desired action. Businesses often analyze conversion rates to identify areas for improvement and optimize their website and marketing efforts to increase conversions.
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