Content marketing is a strategy used in digital marketing that involves creating and sharing valuable, relevant, and consistent content to attract and retain a target audience. This content can come in various forms, such as blogs, videos, social media posts, infographics, and more. The goal of content marketing is to engage with potential customers, build brand awareness, and ultimately drive profitable customer action. By providing valuable and informative content, businesses can establish themselves as thought leaders in their industry and establish trust with their target audience.
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