In e-commerce and marketing, the term "supplements" typically refers to products that are meant to complement or enhance a customer's existing purchase. These can include additional products, services, or features that may be offered alongside a main product in order to provide added value or functionality.
Supplements are often used as a way to upsell or cross-sell to customers, encouraging them to spend more money by offering them relevant or complementary products. This can help increase the average order value and improve the overall shopping experience for customers by providing them with options to enhance their purchase.
In the context of e-commerce, supplements can range from simple add-ons like accessories or extended warranties, to more complex bundles or package deals that combine multiple products or services together for a discounted price. Marketing strategies around supplements often involve promoting the benefits and value-added features of these products to entice customers to make additional purchases.
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