The term "ornamentally" refers to decorating or embellishing something in a way that is purely aesthetic or visually pleasing. In the context of e-commerce or marketing, "ornamentally" may be used to describe the addition of decorative elements to a product or website in order to enhance its appearance and appeal to customers. This could include using visually appealing graphics, colors, fonts, or other design elements to make a product or website more attractive to potential buyers. Ultimately, "ornamentally" is about adding decorative touches that may not necessarily serve a functional purpose, but can help to create a more visually appealing and engaging experience for consumers.
All our stores are beautifully designed (#eyecandy). More importantly, though, they’re optimized to sell. Customer love, guaranteed. Just don't tell the competition.