In the context of e-commerce or marketing, a partnership refers to a relationship formed between two or more companies or individuals for the purpose of collaborating on business activities, such as marketing campaigns, product development, or sales initiatives. Partnerships can be formal or informal, and typically involve a mutually beneficial agreement where each party contributes resources, expertise, or knowledge to achieve shared goals. Partnerships can help businesses expand their reach, access new markets, and leverage the strengths of each partner to achieve greater success.
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