Performance marketing is a form of online advertising where advertisers only pay when a specific action is completed, such as a sale, lead, click, or other predefined conversion metric. This type of marketing is focused on driving measurable and trackable results, allowing advertisers to directly tie their marketing efforts to their return on investment (ROI). Performance marketing typically involves partnerships with affiliate networks, influencers, and other third-party publishers who promote products or services to their audience in exchange for a commission on each successful conversion. It is a results-driven approach that emphasizes accountability and effectiveness in driving business outcomes.
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