Localization refers to the process of adapting a product, service, or content to meet the needs and preferences of a specific geographical region or market. This includes factors such as language, cultural norms, currency, and legal requirements. In e-commerce and marketing, localization is crucial for reaching and engaging with customers in different regions, as it helps to create a personalized and relevant experience for users. This may involve translating content, adjusting pricing and payment options, or tailoring marketing messages to resonate with specific audiences. By localizing their efforts, businesses can improve customer satisfaction, increase conversions, and ultimately drive growth in new markets.
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