Retargeting, also known as remarketing, is a marketing strategy used in online advertising to target customers who have previously visited a website or interacted with certain products or services but did not make a purchase. With retargeting, advertisements are displayed to these individuals as they browse other websites or social media platforms, reminding them of the products or services they showed interest in. This strategy aims to bring back potential customers to complete a purchase and improve conversion rates. Retargeting can be an effective way to stay top of mind with potential customers and increase brand awareness.
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