At Digismoothie, we not only create new Shopify stores and apps but also operate our own online stores. For faster growth, we found that Shopify reporting does not provide the comprehensive view of online store performance that would allow us to make data-driven decisions. After trying every available analytics tool on the market, we found none offered the specific, detailed data we needed – such as insights into margins, COGS (cost of goods sold), profitability per order, and other key financial metrics, even broken down per order. If we found such a tool, it was too expensive, costing around $600+ monthly.

Profit Analytics

We decided to build such a tool ourselves, initially for our own needs. After demonstrating the completed tool to a few of our partners, we encountered significant interest in deploying our tool in their online stores as well.

With Profit Analytics, you will have a clearer overview of the financial health of your online store than ever before. You will be able to make the right decisions significantly faster based on relevant data. With Profit Analytics, you can better evaluate situations like:

• How to properly set the minimum order value for free shipping to increase AOV?
• Which products have the best margin and profit, and should we prioritize them on the website and in campaigns?
• Products that are lagging behind and should have their prices increased.
• Which discount campaigns are most profitable?
• Evaluate and examine the breakdown of product costs for marketing, shipping, COGS, and more...
• Which customers bring us the best profitability within their orders and vice versa?
• What proportion of turnover is made up of new vs. returning customers? Who are our most loyal?
• Evaluation of orders by parameters and groups, e.g., by weight.
• How is the value of inventory evolving, in which products is the most money tied up, and how quickly are they selling?
• How are we doing compared to our plan on a monthly and annual level? What results can we realistically expect?

How it works

Profit Analytics directly connects to your Shopify store via an API and utilizes middleware running on Google Cloud's powerful BigQuery database, where we clean Shopify data and enrich it with data from external sources (e.g., manufacturing costs, marketing expenses, shipping, etc.) and apply our calculations for various company performance indicators. From there, the data is available for Google Looker Studio with detailed, customized reports for your store. You gain access to dashboards that display the overall performance of the store and analytics for each order, with filters and custom views that help you identify key trends and guide you toward the right business decisions.

Key benefits of Profit Analytics

• Comprehensive Profit Insights: Go beyond margins; monitor marketing costs and other expenses like shipping and transaction fees.
• Detailed Order Analysis: From gross revenue to COGS and profitability, get insights not shown in standard Shopify analytics.
• Customizable Dashboards: Create dashboards to explore data critical to you, discover trends, and make informed decisions.
• Advanced Metrics: Access detailed data on revenues, margins, and profitability.

Why choose Profit Analytics over other tools

Unlike other reporting tools, Profit Analytics is specifically designed for e-commerce on Shopify and addresses the most critical issues. From providing insights into margins and profitability, which standard Shopify tools do not show, to the flexibility in creating custom reports—Profit Analytics allows you to operate your store in greater detail. We offer support in both Czech and English whenever you need it. There are several more advantages:

• You don't have to painstakingly invent and create reports—we have them designed, and will customize them for you.
• We can integrate data into your reports that isn't available in Shopify, such as storage costs.
• Our experienced analysts will take care of the complete integration.
• You will receive comprehensive onboarding and an introduction on how to work with the tool and what to monitor.
• All API updates, new reports, and tool enhancements are included in the price.

Quick implementation and affordable price

We do not yet have a tool ready for "click-to-install" from the Shopify App Store, but we have simplified the implementation process so you can start using Profit Analytics in just 7 business days. The setup fee is a one-time charge of $1000 and includes the work of an analyst who will gather all the necessary data from you. They will customize the entire dashboard for you and guide you through the tool from A to Z. The monthly fee for using the tool is $250. This includes access to your dashboards, advanced analytics, new reports and metrics, and updates in case of changes to the Shopify API. This fee also funds the operation and maintenance of the infrastructure.

If you operate a Shopify online store and want better information for making the right decisions, it's time to take control of your data with Profit Analytics.

Contact us to schedule an online call with a demo presentation.