B2B stands for Business-to-Business and refers to transactions or relationships happening between two businesses. In the context of e-commerce or marketing, B2B typically involves companies selling products or services to other businesses rather than consumers. This can include wholesale trading, supply chain management, bulk buying, and other business transactions that cater to the needs of other companies. B2B e-commerce platforms and marketing strategies are tailored to the specific needs and preferences of businesses, focusing on building relationships, providing value, and meeting the unique demands of the B2B market.
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