In e-commerce or marketing, a "bundle" refers to a collection of products or services that are sold together as a single package. Bundling is often used as a pricing strategy to increase the value proposition for customers, as they can purchase multiple items at a discounted price compared to buying each item individually. Bundling can also help businesses increase sales and encourage customers to purchase complementary products. Additionally, bundling can be a way for businesses to promote less popular items by pairing them with more popular ones.
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