Custom CSS refers to Cascading Style Sheets (CSS) code that is written specifically for a website or online store to customize the appearance and functionality of the site. Custom CSS allows web developers and designers to make specific changes to the design, layout, color scheme, typography, and other visual aspects of a website to better reflect a brand's identity or to create a unique user experience. In e-commerce or marketing, custom CSS can be used to enhance the overall aesthetic appeal of a website, improve user interface and navigation, and optimize the overall user experience to drive conversions and sales.
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