In e-commerce and marketing, a theme refers to the overall design, style, and visual appearance of a website or online store. It includes elements such as color schemes, layout, typography, graphics, and branding that work together to create a cohesive and visually appealing user experience. Themes are often customizable and can be tailored to reflect a brand's identity, target audience, and product offerings. The use of a theme helps create a consistent and professional look for an online presence, helping to attract and retain customers.
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