What is

Filtering

Filtering in e-commerce or marketing refers to the process of sorting and organizing data or information based on specific criteria. By setting particular parameters or conditions, the user can narrow down search results or product listings to better match their preferences. Filtering allows customers to more effectively navigate through large amounts of data and find what they are looking for quickly and efficiently. This can improve the overall user experience and increase the likelihood of making a purchase.

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Filtering

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