Gifts with Purchase (GWP) refers to a marketing strategy in which a customer receives a free gift from a retailer or brand when they make a specified purchase. This incentive is often used to encourage customers to buy more or to choose a specific product over competitors. The free gift can range from a small sample size of a product to a higher value item, and is intended to add value to the overall purchase experience for the customer. GWPs are commonly used in e-commerce to drive sales, build brand loyalty, and attract new customers.
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