SMS marketing is a marketing strategy that involves sending promotional messages or advertisements to customers through text messages. This type of marketing is typically permission-based, meaning that customers must opt in to receive text messages from a business. SMS marketing is often used to communicate special offers, sales, events, and other information to customers in a direct and personal way. It is a cost-effective and efficient way to reach customers, as text messages have high open rates and are usually read within minutes of being received.
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