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CNAME

A CNAME, which stands for Canonical Name record, is a type of DNS record that is used to map an alias or subdomain to a primary domain. In e-commerce or marketing, a CNAME record is often used to create custom domain names for websites or landing pages, redirect traffic from one domain to another, or set up domain-based email addresses. For example, an e-commerce store might use a CNAME record to create a custom subdomain like shop.mybusiness.com that redirects to their main website domain. This helps to maintain branding consistency and provides a more professional appearance to customers. Overall, CNAME records are a useful tool in e-commerce and marketing for managing domain names and directing traffic effectively.