Keyword research is a crucial step in the process of search engine optimization (SEO) and digital marketing. It involves identifying popular and relevant keywords or phrases that potential customers are likely to use when searching for products or services online. By understanding the keywords that are relevant to your business, you can optimize your website content, marketing campaigns, and ad targeting to improve your visibility in search engine results and attract more targeted traffic to your website. Keyword research helps businesses understand their target audience's search behavior and preferences, enabling them to create content and advertising strategies that are more likely to reach and resonate with potential customers.
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