Organic traffic refers to the visitors that come to a website through unpaid or naturally occurring search results on search engines, such as Google or Bing. This type of traffic is not generated through paid advertising or promotions. Organic traffic is considered more valuable because it indicates that the website's content is relevant and appealing to users, leading to higher search engine rankings and increased visibility. It is also seen as a more cost-effective way to drive traffic to a website compared to paid advertising.
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