A pop-up is a small window that appears on a website or app that is separate from the main content. Pop-ups can be used for a variety of purposes in e-commerce and marketing, such as promoting a special offer or discount, capturing email addresses for a newsletter sign-up, displaying a survey or feedback form, or providing information about cookies usage.
Pop-ups are often seen as a disruptive feature by users, but they can be effective in grabbing attention and driving conversions if used strategically and sparingly. Overuse of pop-ups can lead to a negative user experience and potentially drive visitors away from a website.
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