Sports refer to physical activities or games that involve skill, strength, and competition. In the context of e-commerce or marketing, the term may refer to products or services related to sports such as sports equipment, apparel, accessories, events, or experiences. Marketers often target sports enthusiasts or athletes as a specific consumer segment, and use sports-related messaging or imagery in their advertising campaigns to appeal to this audience. Sports-themed promotions or partnerships may also be utilized to engage customers and drive sales in the e-commerce space.
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