In e-commerce and marketing, "fitness" generally refers to the state of being in good physical health and being able to perform activities without undue fatigue. In the context of products or services, "fitness" may refer to how well a particular item or service meets the needs or requirements of a customer. For example, a fitness tracker may be seen as "fit" for a customer if it accurately tracks their physical activity and meets their health goals. Similarly, a marketing campaign may be considered "fit" if it successfully reaches and engages the target audience. Fitness can also refer to how well a product or service aligns with a customer's values, lifestyle, or preferences.
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