In the context of e-commerce or marketing, the term "upgrade" refers to the process of replacing or enhancing a product or service to a higher, more advanced version. This can involve adding new features, improving performance, or enhancing overall quality. Upgrades are typically offered to existing customers as a way to encourage them to continue using a product or service, increase their satisfaction, and potentially generate more revenue for the company. Upgrades can also create opportunities for cross-selling or upselling additional products or services to customers.
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