Checkout customization in e-commerce refers to the process of tailoring the checkout experience on a website to meet the specific needs and preferences of customers. This can involve making changes to the layout, design, and functionality of the checkout page to make it more user-friendly, efficient, and secure.
Some examples of checkout customization include adding multiple payment options, streamlining the checkout process, incorporating special offers or discounts, and personalizing the checkout experience based on the customer's previous purchase history or preferences. By customizing the checkout process, businesses can improve conversion rates, reduce cart abandonment, and enhance the overall shopping experience for customers.
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