Closing in e-commerce or marketing refers to the final step in the sales process where a customer makes a purchase or agrees to a transaction. This typically involves finalizing the details of the sale, such as payment and delivery arrangements, and ensuring that the customer is satisfied with their decision. Closing is an important part of the sales process as it ultimately leads to revenue generation for the business. Successful closing strategies often involve building rapport with the customer, addressing any concerns or objections they may have, and guiding them towards making a purchase.
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