Comparison in e-commerce or marketing refers to the process of evaluating and analyzing different products, services, or brands in order to determine which one best meets the customer's needs or preferences. This can include comparing features, pricing, quality, customer reviews, and other factors to make an informed decision. Comparison shopping is a common practice in e-commerce, where customers often research and compare products before making a purchase. Marketers can also use comparison methods to highlight the strengths of their products or services over competitors'.
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