Conversion optimization refers to the practice of improving the website or digital marketing efforts to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. This process involves analyzing user behavior, testing different elements of a website or campaign, and making changes to improve overall performance and maximize the return on investment. Conversion optimization aims to increase the conversion rate, which ultimately leads to more sales, leads, or other valuable actions for the business.
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