Customer experience refers to the overall perception a customer has of a company based on their interactions and experiences with the brand. This includes every touchpoint a customer has with a company, from visiting a website, making a purchase, customer service interactions, and even post-purchase follow-ups. Providing a positive customer experience can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals. companies often use tools like customer feedback surveys and data analysis to improve the customer experience and ensure customer satisfaction.
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