Customer segmentation refers to the process of dividing customers into groups based on characteristics such as demographics, behavior, preferences, and purchase history. This segmentation allows businesses to tailor their marketing strategies, products, and services to better meet the needs and interests of different customer segments. By understanding the unique characteristics and behaviors of each segment, businesses can create more targeted and personalized marketing campaigns, leading to increased customer satisfaction and retention. Customer segmentation is a key strategy in e-commerce and marketing as it helps businesses better understand their customer base and deliver a more personalized and relevant experience.
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