In e-commerce or marketing, the term "guide" typically refers to a piece of content that provides detailed information, advice, or instructions on a specific topic or subject related to a product or service. Guides are often used as a tool to educate and inform potential customers about a product or service, as well as to help them make informed purchasing decisions. Guides may come in the form of blog posts, articles, videos, or downloadable resources, and are usually created by businesses to attract and engage with their target audience. Guides can also help establish a business as an authority in their industry and build trust with potential customers.
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