In e-commerce or marketing, "checkout" refers to the process where a customer reviews and finalizes their purchase of products or services. This typically involves entering payment and shipping information, as well as confirming the order before it is completed. The checkout process is a crucial step in the customer journey, as it is the final stage before the transaction is completed and the product or service is delivered. It is important for businesses to ensure that the checkout process is smooth, user-friendly, and secure in order to maximize conversions and customer satisfaction.
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