A last upsell in e-commerce or marketing refers to the final offer made to a customer after they have already made a purchase or added an item to their cart. This is the last opportunity for the seller to try and convince the customer to buy additional products or upgrades before completing their transaction. Last upsells are often presented as add-ons, upgrades, or complementary items to the initial purchase, with the goal of increasing the average order value and generating more revenue per customer.
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