How-to is a term used in e-commerce or marketing to refer to content that provides step-by-step instructions on how to complete a specific task or accomplish a goal. How-to content is typically intended to educate and inform the audience about a particular topic, product, or service, and can be used to drive engagement, build trust, and ultimately drive sales or conversions. This type of content is popular because it provides valuable information in a straightforward and easy-to-understand format, making it an effective tool for engaging with customers and helping them make informed decisions.
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