A free gift in e-commerce or marketing refers to a promotional item, product, or service that is given to a consumer without any additional charge as an incentive to make a purchase or to entice them to engage with a brand. Free gifts are often used as a marketing tactic to attract new customers, reward loyal customers, increase sales, or create goodwill. Free gifts can take many forms, such as free samples, discounted products, complimentary services, or bonus items included with a purchase. By offering a free gift, businesses hope to create a positive customer experience, build brand loyalty, and ultimately drive more revenue.
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